- The Brand

 

It starts with one simple philosophy

 

Break Rules, Not Laws 

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We are a community that believes in challenging status quo, but always with direction and intent. Our mission is to break rules that limit us, not the laws that define us.

 

Innovation starts by asking questions. In 2016, we saw an opportunity and seized it, focusing on reflective technology to keep our loved ones safe. Social issues then pushed us further, because while we might not all be created equal (or are we?), one thing is certain: we’re all just trying to survive, succeed, and find our way on this giant blue ball we call Earth. It’s unfortunate, but I’ve learned that not everyone wants you to succeed.

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But I do!

 

Loyalty and Respect

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We are Hooligans looking after Hooligans

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The challenges we face today, like those I encountered growing up, lead to one undeniable truth: we all need support. Raised by my mother as a single parent, I learned that family values, loyalty, and respect are the cornerstones of growth and success. Family isn’t always about blood—it’s about those who stand by you. 

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The Hooligan Network

• The Hooligan Network is the parent company.

• Hooligan Chronicles tells stories and connects people through media.

• Hooligan Reflective is our original clothing line, built on safety, style, and innovation.

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Our Goals

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Inflation is skyrocketing, wages are stagnant, and sometimes it feels like the world is against itself. That’s why we’re committed to working with you to take Hooligan to the next level. There’s a bigger vision at play here. 

 

 

Our Promise to YOU!

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We will always provide fair market pricing on our everyday designs and products. Our limited-edition pieces, supported with a "Certificate of Authenticity," are meant to be exclusive and sought after.

 

As we grow, rest assured we have plans in place to protect the quality and integrity of what we offer. For us, it’s all about loyalty and respect—you either get it, or you don’t.​

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Why Choose Hooligan?

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1.  Family-Centered Values
Raised by a single parent, we understand the importance of balancing a budget while prioritizing what matters. Our gear respects your hard work and your wallet.

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2.  Fair Pricing, Always
Hooligan offers market-conscious pricing on all products, delivering high-quality clothing that’s affordable and accessible to everyone.

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3.  Exclusive, Limited-Run Apparel
Each piece is sequentially numbered and thoughtfully designed to be bold, reflective, and truly unique. Our limited-run apparel isn’t just clothing; it’s a statement.

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4.  Little Hooligans: Affordable Gear for Kids
Because we know families need flexibility, our Little Hooligans gear is available at a lower price with no membership required. It’s a simple, cost-effective way to gear up growing kids.

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5.  Giving Back to Pets in Need
Inspired by Ripple, my loyal companion, Hooligan donates 5% of profits to the SPCA and local animal rescues. Your purchase helps support animals still waiting for their forever homes.

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6.  Built for People Who Stand Their Ground
Hooligan isn’t just clothing; it’s for individuals who walk their own path and make their own rules. We respect you and the journey that brought you here.

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7.  Community and Transparency
We value transparency in all we do, with fair pricing and practices you can trust. When you join Hooligan, you’re part of a community built on respect, loyalty, and authenticity.

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8.  Together, We Make This Work
This business model only works if we’re all in it together. When you wear Hooligan, you’re supporting fair prices, unique designs, and values that reflect us all. We’re not just building a brand—we’re building something real, together.​​​